Cruise fashion season brings many historical and cultural stories hidden behind the majestic collections of fashion houses.
Chanel
Cruise 2020 marks the first independent collection of new creative director Virginie Viard at Chanel.
The space of the familiar Grand Palais is set into the scene of the famous Lyon station in Paris, where passengers can stop at the luxurious Le Train Bleu restaurant to dine and enjoy fragrant cups of tea or coffee.
The elegance not only shown on the tweed suits is also seen on the two opening suits, which are both luxurious and individual.
Gucci
For many people, summer vacation is about the beach, bustling modern cities or exploring wild nature, but for fashion brand Gucci, it is a journey to learn about cultural heritage.
Although in the Italian art space with flawless bas-reliefs, Gucci’s Cruise 2020 collection is like a colorful multi-piece party in Alessandro’s world.
The slogan `My body, my choice` on the shirt represents Alessandro’s view on the importance of individuality and personal style at Gucci.
Dior
For the first time, Dior’s cruise ship takes us to Morocco, a famous North African destination through stories about the beautiful land in the middle of the desert.
Maria Grazia Chiuri brings a Cruise collection that is both elegant, trendy and rich in local culture.
The creative director of fashion brand Dior often sends feminist messages in his collections and this season is no exception.
Louis Vuitton
At Louis Vuitton, viewers can always enjoy a trip to the past but see the future, in an overwhelming contemporary architectural space.
Nicolas’ 80s imprint is shown through strong shoulder straps, leather jackets as well as stylish biker pants, sparkling materials and striking neon colors.
Not only the 80s, Nicolas also brought us back to the 20s in New York with generous Art Deco art.
