In addition to the reason that large fashion companies always sponsor cash and sponsor museums, fashion products often cost less than works of art in terms of both exhibition organization and insurance costs.
Prada auction at Sotheby’s
In mid-July, the Prada brand announced the auction of its Fall-Winter 2020 collection on Sotheby’s website – one of the world’s largest prestigious auction floors.
This exciting event is part of the Tools of Memory campaign, to honor Miuccia Prada’s design career, as well as mark the milestone of talented designer Raf Simons joining the same house as co-creator.
Sotheby’s is one of the world’s largest art auction houses.
Fashion enthusiasts are eagerly awaiting this special event, because up to now, it is very normal for used handbags or high-end fashion jewelry to be auctioned at auction floors.
In addition to the fashion marketing meaning that resonates with art auctions, it also has an equally interesting meaning.
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Prada’s Fall-Winter 2020/2021 collection on Sotheby’s website.
Collaboration between Fashion House and Contemporary Artist
In fact, the close relationship between the two fields of fashion and art has existed for a long time but exists mainly in the form of collaborations between fashion houses and contemporary artists.
If you are a fan of fashion history, you probably know about Yves Saint Laurent and Elsa Schiaparelli.
In 1937, haute couture designer Elsa Schiaparelli collaborated with her friend, surrealist painter Salvador Dalí, and produced his `famous` lobster-print organza fabric.
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Before that, Mondrian was just an ordinary artist, but it was thanks to the dress that many people compared to a mobile abstract artwork by Yves Saint Laurent that Mondrian’s name later became known to the public.
Dress printed with abstract work by Piet Mondrian for fashion house Yves Saint Laurent.
Artist Salvador Dalí’s famous lobster is embossed on Schiaparelli’s dresses.
Artist Salvador Dalí and designer Elsa Schiaparelli.
“I don’t think Murakami would have become as famous as he is now without his collaboration with Louis Vuitton” – art and fashion writer Mitchell Oakley Smith once said.
Louis Vuitton’s Neverfull bag in collaboration with Murakami Takashi.
After all, high fashion and contemporary art are always a mutual relationship and are becoming more and more intimate.
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