Trend See now, buy now
Fashion news
The resounding success of the See now Buy now trend
Tommy Hilfiger spring-summer 2016 collection
Big names like Burberry, Tommy Hilfiger and recently Ralph Lauren have all announced that starting September 2016, their Runway will be filled with designs ready for customers to “own” immediately
Instead of before, fashion week was where brands showcased collections six months in advance, now things are gradually turning to the trend of “see now, buy now”.
Major brands will show their collections during the current season, emphasizing that they put the needs of customers at the heart of this major fashion event, not the needs of fashion editors or
Pop-up shops of top stars
The term `pop-up` is probably the most accurate word to describe the type of store that `pops up` for a short period of time and then disappears a few days later without warning at special, unexpected locations.
Rihanna collaborates with sports brand Puma to launch the Fenty x Puma collection at New York Fashion Week
These temporary and non-permanent shopping places have helped the brands of models and singers penetrate deeply and make a name for themselves in the fashion world.
Sisters Kylie and Kendall Jenner
In addition, sister couple Kendall and Kylie Jenner are also celebrating the introduction of their newly opened fashion brand at Samsung 837’s Social Galaxy shopping day event.
Fashion goes hand in hand with politics
Sonia Rykiel spring-summer 2009 collection with the design named `Obama` to support the US Presidential election event
Nowadays, the world not only pays attention to the daily dressing style of politicians, but also pays attention to their outfits every time they step on the political stage.
The `I’m with her` message of the campaign supporting Mrs. Clinton on fashion products
There have been many fashion outfits designed to support politicians.
The rise of Taylor and Mckinley Hill
Taylor and Mckinley Hill are the hottest sisters at New York Fashion Week.
After meeting couple Gigi Hadid and Bella Hadid, Taylor and Mckinley Hill are the hottest sisters at this year’s New York Fashion Week.
Taylor Hill closes the Thakoon show at New York Fashion Week 2017
They are also one of the superstars with a towering Instagram following of more than 4.6 million.
Advantages of social network Snapchat
Media such as social networks will be one of the fastest places to update information about performances, especially Snapchat and recently Instagram Stories.
Front row guests actively use the Snapchat app.
New York Fashion Week models were humorously photographed by guests on Snapchat.
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