The tiger’s roar
Let’s start with Kenzo, `the first roaring tiger` for hem sweatshirts.
It’s easy to find images of Kenzo the tiger on the streets of New York, London, Milan,…
“There was a lot of resistance (internally) because they said, “We don’t make sweatshirts.
After a tense two-hour meeting, Humberto Leon and Carol Lim emerged victorious.
The next fashion brand to choose sweatshirts is Balenciaga.
However, just a few months later, The Cut itself took Street Style photos with the appearance of those `stupid cartoon-print puffy sweatshirts`.
![Sweater's rise to power 2 Sweater's rise to power](https://tiepcan.com/wp-content/uploads/2024/05/elle.vn-su-len-ngoi-cua-sweater-2.jpg)
Egyptopunk images stand out in the Balenciaga Fall-Winter 2012 collection for women
![Sweater's rise to power 3 Sweater's rise to power](https://tiepcan.com/wp-content/uploads/2024/05/elle.vn-su-len-ngoi-cua-sweater-3.jpg)
![Sweater's rise to power 4 Sweater's rise to power](https://tiepcan.com/wp-content/uploads/2024/05/elle.vn-su-len-ngoi-cua-sweater-4.jpg)
The sweatshirt that The Cut criticized quickly became a `phenomenon` of street fashion
![Sweater's rise to power 5 Sweater's rise to power](https://tiepcan.com/wp-content/uploads/2024/05/elle.vn-su-len-ngoi-cua-sweater-5.jpg)
As if to increase the heat, in December 2012, Givenchy launched sweatshirts with the image of the Virgin Mary (Madonna) in the Spring-Summer 2013 men’s collection. Givenchy is already famous for its religiously influenced graphics.
Givenchy’s Madonna sweatshirts do not appear on the streets like Kenzo’s Tiger shirts or Balenciaga’s Egyptofunk sweatshirts.
![Sweater's rise to power 6 Sweater's rise to power](https://tiepcan.com/wp-content/uploads/2024/05/elle.vn-su-len-ngoi-cua-sweater-6.jpg)
Pullover sweatshirt designs in the Givenchy Spring Summer 2013 collection for men
Givenchy’s Madonna sweatshirt