Gucci combines with Balenciaga in the Gucci Aria collection to celebrate 100 years

Gucci combines with Balenciaga in the Gucci Aria collection to celebrate 100 years 1

The Gucci collection in collaboration with Balenciaga called Aria was introduced by a film made by director Floria Sigismondi with the style of a 90s pop music MV, very trendy, flashy and of course, very fashionable.

(Photo: Gucci)

Creative director Alessandro Michele explains: “Aria is a climax in an opera song, when the singer sings, sometimes without musical accompaniment but still creates the most memorable segment of the whole song.

Gucci combines with Balenciaga in the Gucci Aria collection to celebrate 100 years

(Photo: Gucci)

Gucci combines with Balenciaga in the Gucci Aria collection to celebrate 100 years

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The next outfits take viewers back to the peak of `clubbing` culture with jackets and hats printed with the word `Savoy` – the name of a famous hotel in London.

Gucci combines with Balenciaga in the Gucci Aria collection to celebrate 100 years

(Photo: Gucci)

Gucci combines with Balenciaga in the Gucci Aria collection to celebrate 100 years

(Photo: Gucci)

Throughout the collection, the models hold in their hands a heart-shaped jewelry bag encrusted with sparkling diamonds.

Gucci combines with Balenciaga in the Gucci Aria collection to celebrate 100 years

(Photo: Gucci)

(Photo: Gucci)

Of course, the other focus that makes the collection even more anticipated is the rumor from a week ago about a surprise collaboration between Gucci and Balenciga.

(Photo: Gucci)

(Photo: Gucci)

(Photo: Gucci)

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However, Alessandro Michele has said that this is not a collab project.

(Photo: Gucci)

(Photo: Gucci)

(Photo: Gucci)

Alessandro has always followed and been very impressed by what Demna has been doing at Balenciaga, right from that first collection.

(Photo: Gucci)

Certainly, the fashion items in the Gucci Aria Collection bearing the mark of the two brands that have created a new culture and fashion passion for young people will continuously appear on social networks in the coming days.

(Photo: Gucci)

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