Along with the rise of the Millennial generation, the fashion world is exploding with many unique ideas present in new and groundbreaking collections.
(Photo: Moncler)
One of the pioneer fashion houses in exploiting the dog fashion line is Italy’s leading luxury brand Moncler Genius.
(Photo: Nylon)
The designs are presented in an exhibition space filled with contemporary art.
(Photo: Moncler)
(Photo: Moncler)
Explaining the birth of the luxury fashion line for pet dogs, co-founder of the brand Very Important Puppies, Sabrina Albarello, said the idea came from the lack of quality apparel products for dogs.
(Photo: Very Important Puppies)
Besides Moncler and Very Important Puppies, many brands are also quickly exploiting high-end fashion lines for dogs.
(Photo: H&M)
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Wild One is one of the specialized pet brands with a complete collection of products for a dog, from collars, walking leads, bags to sleeping mattresses.
(Photo: Wild One)
In addition, Hemsmith, Modernbeast, Liberty London… also appear in the list of brands that are responsive to this trend.
(Photo: Hemsmith)
Of course, dogs cannot pay for these `expensive` costumes themselves.
Millennials are the main customers of high-end fashion lines for pets.
According to a report by the organization Cassandra, up to 50% of young people (from 20 to 30 years old) said they treat their pets like their own children and use part of their income to `showcase` them.
(Photo: Fashionista)
This also partly reflects modern society when young people are no longer too interested in getting married or having children.
(Photo: Wild One)
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