Despite causing heavy losses, the crisis period caused by the COVID-19 epidemic also has many potential opportunities to help fashion brands change the way they operate, spreading positive energy and hope for the future.
Kaia Gerber appears in Loewe’s Spring – Summer 2020 photo collection.
The impact of the Covid-19 epidemic on the fashion industry
The epidemic broke out in China and spread throughout the world, causing much loss and stagnation in fashion production and consumption.
Lady Gaga on the Met Gala 2019 red carpet. (Photo: The New York Times)
Fashion world
Coronavirus and turning points in the fashion industry
New direction of fashion brands
Greener, more economical
While more and more customers are paying attention to environmentally friendly products, fashion brands are also gradually changing towards sustainability and savings.
The Gucci Resort 2021 collection called `Epilogue` was shown online for 12 hours.
Saint Laurent and Gucci have announced the restructuring of their show schedule, reducing the number of fashion collections released each year.
Digitizing fashion activities
Limiting direct contact is a driving force to help designers break the limits of traditional performance forms.
Dior Haute Couture 2020 collection was released on YouTube as a short film.
Not only stopping at launching new collections, the business activities of many brands are also gradually being `digitized`.
(Photo: Pexels)
Fashion world
Without performing, how do local Vietnamese brands introduce new collections?
Be more engaged with users
In the face of a global crisis, most fashion brands recognize the importance of regular, straightforward communication with customers.
(Photo: Reuters)
The COVID-19 epidemic has severely affected the global fashion industry but also brought many new opportunities, promoting the development of online business activities.
Ambassador of the United Nations Environment Organization, Elle L. said: `Fashion is a blend of art and practicality.
